Established Brands
Taking Brands to the Next Level
When the context of your business changes or the brand cannot stand the test of time, a strategic brand realignment is the solution. Based on a status and problem analysis, together we can decide for and implement a brand refinement, a full rebranding or brand activation measures.
"Testimonials provide a sense of what it's like to work with you, or what it's like to use your products and services."
Robert Rose, Product Designer
The Process
01
Exploration & Analysis
In the exploration phase, we assess your brand and business's current state, identifying challenges, and defining its future direction. We map out your value proposition, products/services, goals, positioning, and target audience. This exploration lays the groundwork for strategic brand building or transformation, aligning with your objectives for future success.
02
Brand Core Definition
With the knowledge gained from the exploration phase, we move on to the brand core definition. We take all the data collected and break it down to your brand's bare essence—your brand promise—supported by core values and guiding principles that make your brand stand out.
03
Implementation
The implementation phase is where your brand identity comes to life. We take the carefully defined brand core and translate it into action. Depending on your needs, this could involve developing your brand design, imagery guidelines, key messaging (e.g. for your website) or crafting compelling brand campaigns.
Success Story
Create clarity about the business by building a strong brand.
The Challenge
Romina approached me with a desire to embark on her entrepreneurial journey. She had a range of business ideas, all revolving around her passion for yoga, coaching, knowledge sharing, and community building. However, she faced a significant challenge in seeking clarity on how to transform these ideas into a successful and cohesive business venture and asked me to help her build her personal brand.
The Solution
We began by assessing Romina's Personal Brand Essence—a central promise and belief set that reflect her personal drivers. With her initial challenge of starting a business in mind, our approach aimed to help Romina gain clarity about her inner motivations and values.
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During the process we transitioned from focusing solely on her personal brand to developing a strong brand foundation for her business ventures.
The Result
Brand Promise
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Values
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Guiding Principles
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We defined a Brand Identity that is broad enough to enable a business to grow and develop underneath its umbrella yet specific enough to give guidance on how and where to evolve over the years.