Successful brands are agile.
I develop your brand according to agile principles: Based on a solid and long-lasting core, that provides space to adapt to external changes and thereby endures.
No more rebranding: Let's build a brand that evolves alongside your business!

About Me.
I'm a brand strategist with over 8 years of diverse marketing experience. I've worked across various roles and industries, from B2B to D2C, in Software Development, SaaS, and FMCG companies. My expertise spans building brands from the ground up, executing rebranding initiatives, strategic brand refinements, brand positioning, and employer branding strategies. I've led agencies, freelancers, and art directors in creative or redesign processes, fostering a collaborative and agile approach. My goal is to create agile yet resilient brands that can evolve and grow with the business.
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If you're looking for a passionate brand strategist with dedication to lead your brand to sustainable success, let's connect!
Brands I recently worked with.

Pionix
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Rebranding
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Brand Strategy & Positioning
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Market Research
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Brand & Portfolio Architecture
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Leading Brand Redesign with Art Director
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Brand Consulting on Messaging and Activation

Alasco
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Rebranding
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Brand Strategy & Positioning
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Market Research
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Brand Audit
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Leading Brand Redesign with Art Director

happybrush
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Brand Marketing
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Imagery Refinement
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Market Research
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Leading various Agencies & Creatives
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Brand Campaigns

iteratec
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Assisting Rebranding
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Internal Communications
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Leading Design Agency
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Personal Branding
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Implementing Employee Advocacy Program